International Marketing

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1) It depends on the country how much damage is received due to the country's way of thinking. Still, the foreign company must follow each company's original political and governmental rules in most cases. Therefore, International marketers should focus on searching and understanding know philosophies of all major political parties within a country because significant parties have the power and possibility to control all business environments in the country. Sometimes, drastic change makes the company lose plenty of assets and profits, so we should devise a strategy to avoid the worst scenario. (PP Ch6 P10) Then, what kind of country's feature has a chance to change political and governmental direction drastically? I believe it is a company that has a high possibility of instability in governmental politics for some reasons. The causes of instability have a lot of examples, such as political shifts during elections impacting trade conditions and animosity toward specific countries. So then, international marketers should focus on "what is going on if political instability keeps moving forward." Because the poverty and wars that occur as a country's political situation worsens can increase the conservative mindset of the country as a whole and make it easier for nationalistic ideas to spread. The nationalistic mindset that permeates the nation makes it easier for foreign companies to face some negative consequences, such as restrictions on trade and high tariffs.(PP Ch6 P13, 15, 27)

2) Governmental instability can significantly impact a company's decision to market in a particular country (172). Political instability can create challenges that companies may not be willing or can face. Some factors are reputational risks. Companies that support a particular political movement may face backlash from consumers or other stakeholders with opposing views.Economic uncertainty can lead to financial instability, which can make it difficult for companies to predict the future performance of their products or services (178). Inflation, currency fluctuations, and changes in tax laws can all affect a company and make it challenging to plan for the future. Governmental instability can affect a company's decision to market in a country by creating uncertainty of reputational risks, and economic risks. Companies must carefully evaluate the risks and benefits of operating in a politically unstable country before making a decision