Introduction

Logistics Alternatives

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The physical movement and storing of products is critical to the development of a seamless supply chain alternative. These decisions have a significant impact on the cost of a marketing strategy. The goal of this part of the marketing system is to ensure product distribution to customers at lowest total cost. CONCEPT REVIEW: The physical distribution of products may use rail, truck, water, air, and pipeline. Each mode of transportation has a unique set of advantages and limitations, thus making it appropriate under varying product, distance, and speed conditions. In many instances, a multimodal approach to physical distribution is critical to delivering products in a timely and cost-efficient manner.

Roll your cursor over each term to read its description. Drag and drop each item into the appropriate place on the chart. Medium Speed Renaissance Roofing Peabody Energy Mode Mode Description Mode Example Rob's Seafood Rail Fastest Truck Caterpillar Water Expensive Air Lowest Cost Roll your cursor over each term to read its description. Drag and drop each item into the appropriate place on the chart. Medium Speed Renaissance Roofing Peabody Energy Mode Mode Description Mode Example Rob's Seafood Rail Fastest Truck Caterpillar Water Expensive Air Lowest Cost