Intuit, the maker of TurboTax tax filing software, produces software that prepares federal income tax returns. In addition, it also produces software that prepares various state income tax returns. Why doesn't Intuit just specialize in federal software instead of producing both federal and state tax filing software? Explain your answer with specific reference to cost concepts that you have learnt.

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In this case Intuit the maker of turbo tax filing software is going for horizontal expansion in busi... View the full answer