Question: involves identifying an unserved or underserved market segment and serving it through a strategy that distinguishes one retailer from others in the minds of those

involves identifying an unserved or underserved market segment and serving it through a strategy that distinguishes one retailer from others in the minds of those consumers.
a. Retail positioning
b. Scrambled merchandising
c. The wheel of retailing
d. Super-regional shopping
e. Vector marketing
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involves identifying an unserved or underserved market segment and serving it

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