Question: involves identifying an unserved or underserved market segment and serving it through a strategy that distinguishes one retailer from others in the minds of those

involves identifying an unserved or underserved market segment and serving it through a strategy that distinguishes one retailer from others in the minds of those consumers.

2

points

.

Retail positioning

.

Scrambled merchandising

.

Vector marketing

.

The wheel of retailing

involves identifying an unserved or underserved market segment and serving it

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