Question: involves text messages, apps, and ads to connect with consumers via their smartphones, tablets, and wearable devices. It is designed to directly or indirectly raise

involves text messages, apps, and ads to connect with consumers via their smartphones, tablets, and wearable devices. It is designed to directly or indirectly raise awareness, improve image, or elicit sales of products and services.

Direct marketing

Mobile communication

Public relations

Sales promotion

Personal selling

involves text messages, apps, and ads to connect with consumers via

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