Question: _______________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive understanding of what a product does or

_______________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive understanding of what a product does or represents in comparison with competing products.

	a.	Sustainable competitive advantage
	b.	Market segmentation
	c.	Positioning
	d.	Customer excellence strategy
	e.	Cost-based promotion

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