Question: is a new - product development approach in which one company department works to complete its stage of the process before passing the new product

is a new

-

product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.

Cross

-

sectional product development

Product life

-

cycle analysis

Simultaneous product development

Internal product marketing

Sequential product development

is a new-product development approach in which one company department works

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