Question: is a new - product development approach in which one company department works to complete its stage of the process before passing the new product

is a new

-

product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.

Internal product marketing

Product life

-

cycle analysis

Sequential product development

Cross

-

sectional product development

Simultaneous product development

is a new-product development approach in which one company department works

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