Question: is a new - product development approach in which one company department works to coraplete its stage of the process before passing the new product

is a new

-

product development approach in which one company department works to coraplete its stage of the process before passing the new product along to the next department and stage.

Internal product marketing

Sequential product development

Product life

-

cycle analysis

Simultaneous produ

t development

Cross

-

sectional product development

is a new-product development approach in which one company department works

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