Question: is a process used by advertising agencies that involves conducting research and gathering all information about a client's product, brand, and target audience, and summarizing

is a process used by advertising agencies that involves conducting research and gathering all information about a client's product, brand, and target audience, and summarizing all of the relevant data as part of preparing the creative brief.

Incubation

Germination

Account planning

Creative research

Account servicing

is a process used by advertising agencies that involves conducting research

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