Question: ______ is a technique for measuring print advertising effectiveness. With this method, three measures of a particular ad appearing in a magazine are taken to

______ is a technique for measuring print advertising effectiveness. With this method, three measures of a particular ad appearing in a magazine are taken to determine if the ad was noticed and read. *

a.Burke Day-After Recall method

b.Starch recognition method

c.Tracking

d.Split-run test

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