Question: is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be

is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing
communications planning functions should be used to accomplish them.
Multiple Choice
The objective/task pyramid
Zero-based communications planning
DAGMAR
The BCG matrix
Refutation planning
is an approach to integrated marketing communications planning that involves determining

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