Question: is defined as communication by marketers that inform, persuade, and / or remind potential buyers of a product in order to influence an opinion or

is defined as "communication by marketers that inform, persuade, and

/

or remind potential buyers of a product in order to influence an opinion or elicit a response"; while

is the outgrowth of the strategic marketing plan and is described as a coordinated plan for the optimal use of the promotional tools to meet promotional objectives.

q,

Communications; promotions

Marketing mix; promotional strategy

Promotions, communications

Promotions; promotional strategy

is defined as "communication by marketers that inform, persuade, and/or remind

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