Question: Question 5 3 p t s is defined as communication by marketers that inform, persuade, and / or remind potential buyers of a product in

Question

5

3 p t s

is defined as "communication by marketers that inform, persuade, and

/

or remind potential buyers of a product in order to influence an opinion or elicit a response"; while

is the outgrowth of the strategic marketing plan and is described as a coordinated plan for the optimal use of the promotional tools to meet promotional objectives.

q,

Promotions; communications

Marketing mix; promotional strategy

Communications; promotions

Promotions; promotional strategy

Question 5 3pts is defined as "communication by marketers that inform,

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