is dividing a market into distinct groups that $(1)$ have common needs, and $(2)$ will respond similarly to a marketing action.

A$)$ Market segmentation

B$)$ Competitor indexing

C$)$ Mass customization

D$)$ Cross merchandising

E$)$ Cross$-$branding

Which variable would be part of geographic segmentation?

A$)$ income

B$)$ neighborhood

C$)$ sex

D$)$ education

E$)$ involvement

A company that divides its target markets based on their perceived level of loyalty is using

A$)$ benefit segmentation.

B$)$ geographic segmentation.

C$)$ socioeconomic segmentation.

D$)$ behavioristic segmentation.

E$)$ outlet segmentation.

The $80-20$ rule states that

A$)$ around $80$ percent of a company's sales comes from $20$ percent of the customers.

B$)$ only $80$ percent of a market can be segmented.

C$)$ market segmentation works well only $80$ percent of the time, unlike market assimilation which works $20$ percent of the time.

D$)$ only about $80$ percent of the people remember the company's positioning of a product while the remaining $20$ percent create their own positioning for a particular product.

E$)$ about $80$ percent of corporations do not understand the actual meaning of the term

Some brands use celebrities who relate to their consumer group in ads to represent the brand. In marketing commund

A$)$ attractor.

B$)$ entity.

C$)$ brand.

D$)$ founder.

E$)$ source.