Is it possible for a public relations/integrated marketing campaign and its objectives to be too ambitious? Or
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Is it possible for a public relations/integrated marketing campaign and its objectives to be too ambitious? Or too narrow? Why or why not?
How does a Stakeholder Map help to identify stakeholders. What type of stakeholders could be an asset to a company and what type of stakeholders could be an threat to a company?
Related Book For
Business
ISBN: 978-0133354263
8th Canadian Edition
Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos
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