Is the exterior of a department store store consistent with the atmospheric elements such as color, lighting, music, and scent? In addition to the physical space of the retailer, evaluate how your retailer uses each of the following elements of its communication program: direct marketing, online marketing, personal selling, sales promotions, direct mail and email, mobile marketing, advertising, social media, public relations, website, and events.

Answer rating: 100% (QA)

Analyzing a department stores consistency with atmospheric elements and communication strategies requires a comprehensive evaluation of various factor... View the full answer