Question: is the first filter in the new product developmemnt process. it serves to eliminate new - product ideasthat are inconsistent with the organization's new product

is the first filter in the new product developmemnt process. it serves to eliminate new
-
product ideasthat are inconsistent with the organization's new product strategy or are obviously inappropriate for some other reason.
Applied diffusion
Introductory diffusion
Business analysis
Test marketing
Idea screening

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