Question: q , is the first filter in the new - product development process. It serves to eliminate new - product ideas that are inconsistent with

q, is the first filter in the new-product development process. It serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason.
Applied diffusion
Introductory diffusion
Business analysis
Test marketing
Idea screening
q, is the first filter in the new-product development process. It

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