Question: is the first filter in the new product developmemnt process. it serves to eliminate new - product ideasthat are inconsistent with the organization's new product

is the first filter in the new product developmemnt process. it serves to eliminate new-product ideasthat are inconsistent with the organization's new product strategy or are obviously inappropriate for some other reason.
Applied diffusion
Introductory diffusion
Business analysis
Test marketing
Idea screening
is the first filter in the new product developmemnt process. it

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