Question: is the third step of the one - on - one marketing steps. Identifying customers and getting to know them in as much detail as

is the third step of the one-on-one marketing steps.
Identifying customers and getting to know them in as much detail as possible
Customizing some aspect of goods or services that you offer to each customer
Differentiating among customers in terms of both their needs and their value to the company
Interacting with customers and finding ways to improve cost efficiency and the effectiveness of the interaction

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