IT $3600-$ Data Analytics and Decision$-$Making

Prepared by Dr$.$ Majed Al$-$Ghandour for UVA SCPS Page $1$ of $1$

LAB $1$: $(100\%$ points$)$

From the Case Study $1$: $$Applying Data Analytics to Social Media Advertising: A Twitter

Advertising Campaign Case Study Shanshan Lou, Appalachian State University.$$

$1.(40\%)$ List three data analytics steps were used in this study case?

$2.(40\%)$ Discuss the need for Social Media Advertising: A Twitter Advertising

Campaign. Also describe the possible consequences of relying on completely

automatic data analysis tools.

$3.(20\%)$ List what is your take from this study case related to the decision making?

Deliverable:

$$ Create an Executive Summary $($max one page$).$ The Executive Summary needs to

orient the reader to your findings and analysis you are doing related to the case

study.

Thank you.

Majed