Using the $4$ P$\text{'}$s Approach to Explore Innovation Space

Review the description of the $4$ P$\text{'}$s of Innovation

Atentify an innovation from the $2024$ CES Show and plot where you believe this innovation should be positioned on the $4$ P$\text{'}$s model. $(1$ mark$)$

Identify $4$ past innovation activities from the same company and plot these on the $4P\text{'}$s model as well. $(4$ marks$)$

What is your perspective on the company's innovation strategy based on this pattern from your mapping? Where is their innovation focus? What are their strengths? Provide rationale for your answer. $(5$ marks$)$

Finally, looking ahead, where could$/$should this company be concentrating? Where is it vulnerable and therefore where are there new targets for strategic innovation? $(5$ marks$)$