It has often been said that television $($T$.$V$.)$ is the ideal advertising medium. Its ability to combine visual images, sound, motion, and color presents the advertiser with the opportunity to develop the most creative and imaginative appeals of any medium. However, despite its many advantages, T$.$V$.$ does have certain problems that limit or even prevent its use by many advertisers.

Match the various characteristics of television with their implications for advertisers or media planners of various brands currently using TV as a medium as part of their IMC.

Group of answer choices

Pax Shower Gel: This advertiser bought ad time during the Super Bowl, an event watched by over $100$ million viewers in the U$.$S$.,$ to launch this shower gel for men, instantly generating awareness among millions of potential consumers.

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Cozy City Diner: The advertiser of this diner is concerned about the number of ads in general but also the number of competing restaurants$$ ads in the time slots in which they run their ads currently.

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CleanWell Vacuum: Because of budget considerations, this marketer cut down the duration of its productcommercials from $30$ seconds to $15$ seconds. This made it difficult to convey the product$$s attributes and features convincingly.

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Parents Groups Against Drunk Driving: This non$-$profit group was able to raise money for the production and broadcast of a television commercialwhich was visually compelling and emotionally engaging, and based on a real life accident.

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FreshFruits Market: In surveying consumers$$ perceptions of its ads, this advertiser discovered that a large number of consumers who watched the program the ads were a part of$,$ did not remember seeing the ads probably because of zipping.

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KitchenSplendor Range: This advertiser sponsors a very popular drama series on Sunday nights, aimed at women, and hence gets the attention of millions of viewers who watch this program each week and would never miss a minute of the episode.