It has often been said that television $($T$.$V$.)$ is the ideal advertising medium. Its ability to combine visual images, sound, motion, and color presents the advertiser with the opportunity to develop the most creative and imaginative appeals of any medium. However, despite its many advantages, T$.$V$.$ does have certain problems that limit or even prevent its use by many advertisers.

Match the various characteristics of television with their implications for advertisers or media planners of various brands currently using TV as a medium as part of their IMC.

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