Question: It is essential for companies to _ _ _ _ _ _ _ _ _ _ _ _ across advertisements, website content, email communication, and

It is essential for companies to

____________

across advertisements, website content, email communication, and personal selling efforts in order to develop integrated marketing communications within a company.

Group of answer choices

hire independent communications directors

invest equal portions of the advertising budget

convey a unified message

set separate marketing objectives

identify separate target markets

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