It is important that marketers can identify which strategy a competitor is using so that they better understand how to position their own products and services. You will see a list of recent or potential strategic decisions made by large firms, and your job is to identify which type of strategy was used in each example.

While there are a variety of strategies across industries, most fall under four basic categories. (1) Market penetration strategies emphasize selling more existing products and services to existing customers. (2) Product development strategies involve creating new goods or services for existing markets. (3) Market development strategies focus on selling existing products or services to new customers. The targeted new customers could be a different gender, age group, or international market. (4) Finally, diversification strategies involve offering new products that are unrelated to the existing products produced by the organization.

Place each company decision with the appropriate strategy.