It is important to have a structured digital marketing plan, because this will help you to identify, assess and select appropriate marketing opportunities and strategies for the SMME. Assume the role of the digital marketing specialist for the SMME. Here are your tasks:

1 Digital marketing plan: Prepare a detailed digital marketing plan for the SMME by focusing on the six key components of a digital marketing plan. Your analysis must be supported by research about the market and consumers, trends and digital marketing in the specific industry. Highlight what the SMME is currently doing as part of its digital marketing strategy (based on the case study) and make specific recommendations on how the SMME can expand on the use of digital marketing channels and enhance its digital marketing strategy.