Question: It is important to have a structured digital marketing plan, because this will help you to identify, assess and select appropriate marketing opportunities and strategies

It is important to have a structured digital marketing plan, because this will help you to identify, assess and select appropriate marketing opportunities and strategies for the SMME. Assume the role of the digital marketing specialist for the SMME. Here are your tasks:

Website: Specify what you think about the planned structure of the SMME's website as described in the case study. Then do the following:

Suggest at least four ways how the SMME can improve its website content to keep users on the website for longer. Provide a practical discussion related to the SMME to substantiate your answer.

Brief the SMME on at least four components that it should consider when designing the overall look and feel of the website. You must make specific recommendations on how each component can be used on the SMME website.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Please answer question 2 only X null (6).pdf - Adobe Acrobat Reader DC File Edit View Sign Window Help Home Tools 301_2020_4_b.pdf 101_2020_3_b (20... 101_2020_3_b (21... 001_2013_4_b.pdf...

Please answer Q1 only X null (6).pdf - Adobe Acrobat Reader DC File Edit View Sign Window Help Home Tools 301_2020_4_b.pdf 101_2020_3_b (20... 101_2020_3_b (21... 001_2013_4_b.pdf 101_2020_3_b (22......

QUESTION Having a structured digital marketing plan is important as it can enable you to identify, assess and select appropriate marketing opportunities and strategies for the SME. Assume the role of...

Course Summary IS-200.b - ICS for Single Resources and Initial Action Incidents Lesson 1: Course Overview Course Welcome The Emergency Management Institute developed ICS 200, ICS for Single Resources...

can you help me find the correct answer for question A? You can use this table as a template for reference. Action plan to monitor and review marketing activities Action item Date started Date...

In this assignment, you will create a comprehensive culmination presentation and portfolio that displays your understanding of the core academic activities, your personal experiences as it relates to...

Required information Outline: Introduction Defining Market Research Practice Activities: 1. Identify the elements of SWOT A Closer Look: Voluntrip-A History of Voluntrip 2. Create a SWOT Analysis....

Required information Skip to question Outline: Introduction: Defining Market Research Practice Activities: Identify the elements of SWOT. A Closer Look: VoluntripA History of Voluntrip 2. Create a...

SICO Co. has 8,000 shares issued and outstanding. The per-share par value is $1.5; book value $40 and market value is $52. 8% stock dividend is declared. Instruction: Prepare the journal entries...

The Excel file Credit Risk Data provides a database of information about loan applications along with a classification of credit risk in column L. Convert the categorical data into numerical codes as...

Question 4 0 . 5 pts Accooling to Dorothy Roberts in her 2 0 1 2 book Redd liventiont, one of the theories for seeling explanations is the potential prott that this wocid bring as there woridd be no...

1: An electricity bill for 20,000 arrived on 12th January, covering the period November to December 2019. what will happen in income statement, if 2019 december electricity bill is 80,000

(LO 7-3) What would you consider to be an operational KPI? a. Inventory Shrinkage Rate b. Brand Equity c. CAPEX to Sales Ratio d. Revenue per Employee

Evaluate the use of KPIs as part of a Balanced Scorecard.

If a manager is trying to decide whether to discontinue a product or division, they would look at the contribution margin of that object. What are some examples of relevant data that would be useful...