Question: It may be the case that churn=Yes is much more important to consider than churn=No. If this were the case, explain, briefly, why the total

It may be the case that churn=Yes is much more important to consider than churn=No. If this were the case, explain, briefly, why the total misclassification rate might not be the best performance evaluation metric. (That is all you need to do here. You do not need to suggest a different metric

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The quality of the argumentation

The status rule: We tend to have more confidence in information presented by someone who has a relatively high status and rank in society than by someone who hasnt.

The spatial rule: The closer spatial proximity we have to an event, the more importance we will attach to it.