Italy and France are known worldwide for being the home of heritage and legacy luxury fashion goods

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Italy and France are known worldwide for being the home of heritage and legacy luxury fashion goods and brands such as Gucci, Armani, Yves Saint Laurent (YSL), Chanel etc. is this an example of Country of Origin (COO) ? Why or why not ? Explain

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Posted Date: Mar 04, 2024 04:50 AM

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Italy and France are known worldwide for being the home of heritage and legacy luxury fashion goods

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Yes Italy and France being known worldwide as the home of luxury fashion brands such as Gucci Armani Yves Saint Laurent YSL and Chanel is an example o... View the full answer

Essentials Of Services Marketing

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