Question: Item 1 2 2 . 5 points Item 1 2 Which is least likely to be a characteristic of an effective headline? Multiple Choice leading

Item12
2.5points
Item 12
Which is least likely to be a characteristic of an effective headline?
Multiple Choice
leading the reader into the body copy
explaining the visual in the ad
lacking immediacy
presenting the complete selling idea to the reader
attracting attention to the advertisement

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