It's evident from reading "Mini Case $1$: Apple: What's Next?" that Apple sets itself apart from its rivals by regularly delivering new products like the iPhone, iPad, and Apple Watches. Apple "upgrades" its current goods, even if many customers don't think the improvements are worth the extra cash. Although Apple's sales are still inconsistent, this is often the consequence of the introduction of a new product, and the increased expenses have more than made up for the reduced profits from the prior year.