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It's time to design your influencer campaign, so you need to decide what type of influencer you want to hire. In your recent meeting with your manager, she reminded you that you allocated 70% of your promotional budget to digital channels, so you have a $200,000 budget. To help you make a decision, the research department has provided some valuable data on macro- influencers, mid-level influencers, and micro-influencers based on industry standards. As always, keep in mind that your goal is to increase traffic to the firm's website, specifically to the formula maker's product page. Number of followers Average cost per post Budgeted posts Engagement rate Engaged consumers per post Cost per engagement Mega- Influencer 2,000,000 $25,000 8 1% 20,000 $1.25 Mid-level Influencer 300,000 $5,000 40 2% 6,000 $0.83 Micro- Influencer Given your budget, goals, and influencer research, which type of influencer should you choose? 40,000 $500 400 6% 2,400 $0.21 Select an option from the choices below and click Submit. 8 Mega-influencer Micro-influencer Mid-level influencer It's time to design your influencer campaign, so you need to decide what type of influencer you want to hire. In your recent meeting with your manager, she reminded you that you allocated 70% of your promotional budget to digital channels, so you have a $200,000 budget. To help you make a decision, the research department has provided some valuable data on macro- influencers, mid-level influencers, and micro-influencers based on industry standards. As always, keep in mind that your goal is to increase traffic to the firm's website, specifically to the formula maker's product page. Number of followers Average cost per post Budgeted posts Engagement rate Engaged consumers per post Cost per engagement Mega- Influencer 2,000,000 $25,000 8 1% 20,000 $1.25 Mid-level Influencer 300,000 $5,000 40 2% 6,000 $0.83 Micro- Influencer Given your budget, goals, and influencer research, which type of influencer should you choose? 40,000 $500 400 6% 2,400 $0.21 Select an option from the choices below and click Submit. 8 Mega-influencer Micro-influencer Mid-level influencer It's time to design your influencer campaign, so you need to decide what type of influencer you want to hire. In your recent meeting with your manager, she reminded you that you allocated 70% of your promotional budget to digital channels, so you have a $200,000 budget. To help you make a decision, the research department has provided some valuable data on macro- influencers, mid-level influencers, and micro-influencers based on industry standards. As always, keep in mind that your goal is to increase traffic to the firm's website, specifically to the formula maker's product page. Number of followers Average cost per post Budgeted posts Engagement rate Engaged consumers per post Cost per engagement Mega- Influencer 2,000,000 $25,000 8 1% 20,000 $1.25 Mid-level Influencer 300,000 $5,000 40 2% 6,000 $0.83 Micro- Influencer Given your budget, goals, and influencer research, which type of influencer should you choose? 40,000 $500 400 6% 2,400 $0.21 Select an option from the choices below and click Submit. 8 Mega-influencer Micro-influencer Mid-level influencer It's time to design your influencer campaign, so you need to decide what type of influencer you want to hire. In your recent meeting with your manager, she reminded you that you allocated 70% of your promotional budget to digital channels, so you have a $200,000 budget. To help you make a decision, the research department has provided some valuable data on macro- influencers, mid-level influencers, and micro-influencers based on industry standards. As always, keep in mind that your goal is to increase traffic to the firm's website, specifically to the formula maker's product page. Number of followers Average cost per post Budgeted posts Engagement rate Engaged consumers per post Cost per engagement Mega- Influencer 2,000,000 $25,000 8 1% 20,000 $1.25 Mid-level Influencer 300,000 $5,000 40 2% 6,000 $0.83 Micro- Influencer Given your budget, goals, and influencer research, which type of influencer should you choose? 40,000 $500 400 6% 2,400 $0.21 Select an option from the choices below and click Submit. 8 Mega-influencer Micro-influencer Mid-level influencer
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Introduction In the realm of influencer marketing choosing the right type of influencer is crucial to maximize the impact of your campaign As you navi... View the full answer
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Introduction To Materials Management
ISBN: 978-9386873248
8th edition
Authors: Arnold J. R. Tony, Gatewood Ann K., M. Clive Lloyd N. Chapman Stephen
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