I've been considering our current strategic position in relation to other companies in the industry. One company that has me concerned is Chester. This company has been rather selective in where it seeks to sell its products. In several recent media interviews, I saw that Chestees senior leadership has indicated that it wants to continue to emphasize good designs, high awareness, and easy accessibility, but expand its focus to additional market segments. With this in mind, what does this say about Chestees potential shift in strategy?