I've been considering our current strategic position in relation to other companies in the industry. One company that has me concerned is Chester. This company has been rather selective in where it seeks to sell its products. In several recent media interviews, I saw that Chester's senior leadership has indicated that it wants to continue to emphasize good designs, high awareness, and easy accessibility, but expand its focus to additional market segments. With this in mind, what does this say about Chester's potential shift in strategy?

Sincerely,

Lawrence

Lawrence Shift

Board Member, Strategy $||$ Andrews

Corporation

It's shifting from a broad differentiation to a niche differentiation strategy.

It's shifting from a niche differentiation to a broad differentiation strategy.

It's shifting from a niche differentiation to a niche cost leader strategy

It's shifting from a broad cost leader to a niche cost leader strategy.

It's shifting from a broad differentiation to a niche cost leader