rve been considering our current strategic position in relation to other companies in the industry. One company that has me concerned is Chester. This company has been

rather selective in where it seeks to sell its products. In several recent media interviews, I saw that Chester's senior leadership has indicated that it wants to continue to

emphasize good designs, high awareness, and easy accessibility, but expand its focus to additional market segments. With this in mind, what does this say about Chester's

potential shift in strategy?

Sincerely.

Lawrence

Lawrence Shift

Board Member, Strategy $|$ Andrews Corporation

It's shifting from a broad cost leader to a niche cost leader strategy.

It's shifing from a broad dimerentiation to a niche dimerentiation strategy.

It's shifting from a niche differentiation to a broad diferentiation strategy.

It's shifting from a niche differentiation to a niche cost leader strategy

It's shifting from a broad diflerentiation to a niche cost leader strategy.