ivierius 5.2 UUSION Help Help One way consumers can evaluate alteratives is to identify Important attributes and assess how purchase alternatives perform on those attributos. Consider the purchase of a tablet. Each attribute is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute (higher ratings indicate higher performance). A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on that attribute. These weighted scores are then summed to determine the score for that brand. Calculate the weighted scores for all brands. Which brand would this consumer likely choose? Which brand is this consumer least likely to purchase? Discuss way the marketer of this brand can enhance consumer likelihood of purchasing its brand. Importance Attributes Weight Screen size 0.3 Price 0.3 Operating System 0.2 Apps available 02 Fill in the table below. (Round to one decimal place.) Brand A Alternative Brands A c 2 5 5 5 2 5 3 2 2 5 2 4 Score bols > ces Calculate the weight Scorebrand B to Calculate the weigh humano Scorebrand C The consumer will likely choose Click to select your answer(s) a brand C eck Answer Enter your a brand B 2 parts remaining Clear All brand A 15 parts remaining The consumer will least likely purchase Click to select your answer(s) and the brand B swer. Enter your a brand C 1 part remaining Clear All brand A 5 parts remaining What can be done by the marketer of this brand to enhance consumer likelihood of purchasing its brand? O A. Raise the price for the tablets of this brand. B. Raise the price of servicing the tablets of this brand. OC. Reduce the costs by cutting the amount of apps available. OD. Add a new important attribute in which this brand is more competitive