J plc is a mediumsized training organisation based in country V. It operates fifteen centres in major towns and cities across V. Each centre offers IT training accredited by the ITTO (International Technology Training Organisation). Staff are required to follow centrally produced teaching plans, which have been approved by J's head office and the ITTO when delivering these courses. J believes that ITTO accreditation is a vital part of its operations. J has one major competitor, IHG Ltd, within country V. IHG Ltd also offers IT training, but their courses are not ITTO accredited and course content and style varies significantly between IHG centres. J is aware that a number of universities offer ITTO accredited courses within country V. However J does not see these as competitors as they typically attract those leaving school, rather than the corporations that are J's main customers. The average university pass rate for ITTO courses is currently higher than J's. J wishes to undertake a benchmarking exercise. Which of the following types of benchmarking would be most appropriate to J? A Competitor B Process C Internal D Strategic