Jack

Jack's Best Burgers

Menu

Initially, I like this concept, but I$\text{'}$m curious about your take. Here's how I$\text{'}$m thinking we could differentiate.

Jack

Which of these proposals will help us create the most value for customers?

Shanna Boswell

Menu

Jack

That's definitely important.

Why do you think this is so important to creating value?

At this price point, people demand a high level of service.

If we have theaters or bars close by$,$ then we could attract their customers before or after events.

There's a growing interest in farm$-$to$-$table food.

It leverages our chef's ability to create unique menu items.

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High quality menu items

Increased expenses for food costs

Better tasting food

Basic idea: gruyere instead of cheddar

Customer Service

High touch customer service

Higher ratio of staff to customers

Increased costs of fixing any problem

Basic idea: whatever the customer wants, the customer gets

Partnerships

Locate near entertainment businesses that drive customers to us

Save marketing expenses through partnerships

Spend more money on a better location

Basic idea: if they're already out, they might as well eat