Question: Jackson worked for a candle company during the first half of the 20th century. When the supply of his company's candles exceeded customer demand, he

  • Jackson worked for a candle company during the first half of the 20th century. When the supply of his company's candles exceeded customer demand, he decided to invest more money in advertising his products and go directly to customers to convince them to purchase products.

  • Based on this scenario, Jackson has most likely adopted which type of  orientation.


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Jackson has most likely adopted a Sales Orientation This orientation emphasizes aggressiv... View full answer

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