Jane is assessing a potential segment referencing segment viability criteria. The segment needs to show positive returns (profit) by year five. She finds:

The segment is expected to be grow over the next five years, therefore the segment is .____

It will be hard to reach potential customers with marketing efforts. Therefore, the segment is not .____

The revenue potential for Jane's product is difficult to quantify. Therefore the segment is not . The segment is not expected to be profitable during the first five years. Therefore, the segment is not .____