Janeek and Tom have invited friends to their house to watch the Super Bowl with them. They have decided to purchase a new television set for the occasion and are currently on BestBuy.com looking at different television sets to assess things such as their sizes, prices, smart platform, and currently deals on each set. Janeek and Tom are in what stage of the extensive problem-solving decision process?

a.         Awareness

b.         Problem/Need recognition 

c.         Search

d.         Evaluation of alternatives 

e.         Purchase 

 

The table below contains information related to a consumer decision to purchase a new car. The consumer is not willing to accept any car that scores less than a 6 on any attribute. The consumer's most important attribute is residual (resale) value, and attributes are listed in order of importance. 

Attribute/Brand	Honda Civic	Toyota  Corolla	Kia Niro	Nissan  Sentra
1. Residual (Resale) value	9	8	9	8
2. Brand reputation	9	9	6	10
3. Price & Financing	4	3	7	10
4. Technology included	6	9	10	4

 3. Which car will the consumer choose if a conjunctive decision rule is used?

a.         Honda Civic

b.         Toyota Corolla

c.         Kia Niro

d.         Nissan Sentra

e.         We cannot tell, as we do not know the price of each vehicle. 

4. Which car will the consumer choose if a lexicographic decision rule is used?

a.         Honda Civic

b.         Toyota Corolla

c.         Kia Niro

d.         Nissan Sentra

e.         We cannot tell, as we do not know the price of each vehicle.

Answer rating: 100% (QA)

The detailed answer for the above question is provided below 1 Stage of the decisionmaking process c ... View the full answer