Marketing Research Methodological Foundations(8th Edition)
Authors:
Gilbert A. Churchill, Dawn Iacobucci
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0030331013, 9780030331015
Book publisher: South-Western College Pub
Book Price $0 : The book 'Marketing Research: Methodological Foundations' by Gilbert A. Churchill and Dawn Iacobucci in its 8th edition offers a comprehensive guide to marketing research methodologies, highlighting their foundational role in strategic decision-making in the business world. At its core, the book delves into both qualitative and quantitative research techniques, providing a robust framework for understanding how to effectively gather, analyze, and interpret data in a marketing context. The solution manual that accompanies this edition is particularly valuable for learners, offering detailed worked-out solutions to complex problems. The book's table of contents is meticulously structured, guiding readers through various sectors of marketing research such as survey methods, experimental designs, and statistical analyses, ensuring they have access to an organized learning path. Throughout the text, an emphasis is placed on the practical application of research methods, with numerous real-world examples illustrating key concepts. An answer key for selected exercises provides additional support, making sure that students can verify their understanding and apply methodologies correctly. As a widely acclaimed educational resource, this book is designed to enhance students' insight into marketing phenomena and develop skills applicable across various business environments. Teachers will appreciate the cheap supplemental materials included that enhance classroom learning.
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