Jason started his new position as a strategic planning associate for the XYZ company. The company has been in business for 22 years and is well known among the 22 other companies in this industry. The company runs contests and promotions from time-to-time to stimulate sales and recently purchased a supplier as part of a vertical integration strategy. For the past five years XYZ has been among the top three companies in the industry based on revenues and market share nationwide, but ranked number 8 or 9 based on net profits nationwide. Although there are 22 competitors in the industry, ten companies are national in scope with the others serving regional markets. The XYZ company's goal for 2024 is to increase market share. Martin's first assignment is to select one of the following strategic tools to implement to help achieve the 2024 goal. Select one tool and briefly explain to senior management why this is the best tool to achieve the goal. The explanation requires discussion of how the selected tool works. a) The Five Forces Framework b) A Weighted Competitive Strength Assessment c) The Five Generic Competitive Strategies d) A Value Chain Analysis