Martin started his new position as a strategic planning associate for the XYZ company. The company has been in business for 22 years and is well known in this industry. They have implemented sales and promotions from time to time stimulating revenues. XYZ recently purchased a supplier as part of a vertical integration strategy. Although there are 22 competitors in the industry, ten companies are national in scope with the others serving regional markets. For the past five years XYZ has been among the top three companies in the industry based on revenues and market share nationwide. However, they ranked at the bottom among the top ten companies in the industry based on net profits nationwide. The XYZ company's goal for 2023 is to increase market share. Martin's first assignment is to select one of the following strategic tools to achieve the 2023 goal. Which of the following strategic tools would you recommend for Martin to use? (select only one). Write a brief memo to Martin to justify your selection. The memo must include discussion of how the selected tool works. a) The Five Forces Framework b) A Weighted Competitive Strength Assessment c) The Five Generic Competitive Strategies d) A Value Chain Analysis