Question: Jess, the software development's group leader, has chosen to implement nominal group technique ( NGT ) to generate new product ideas. This technique varies from
Jess, the software development's group leader, has chosen to implement nominal group technique NGT to generate new product ideas. This technique varies from brainstorming in which way?
Brainstorming involves throwing out ideas rapidfire, while NGT requires group members to write their ideas down and submit them to the manager without an initial sharing in the group. Later, the manager shares the ideas, and the group decides on them and ranks them.
Brainstorming can be a slower process, while NGT gets all members involved quickly.
Nominal group technique involves a great deal of facetoface interaction, while brainstorming is an isolated activity.
There are no meaningful differences between NGT and brainstorming.
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