Jesse develops a completely new type of computer hard drive, which he calls Sci PhiHe also creates
Question:
Jesse develops a completely new type of computer hard drive, which he calls "Sci PhiHe also creates software, which is intended to make Sci Phi run more efficiently. In addition, after extensive research Jesse comes up with original strategies for how to market both of these products to consumers from several different demographic groups. He is confident that these strategies will generate substantial profits for his newly formed company .
(a) Which of the following will likely be protected by the trade secret laws: the computer hard drive, the name of the hard drive, the software, and/or the marketing strategies? Explain why you think so.
(b) Is there a requirement that the thing or things identified in your answer to question (a) be registered with the U.S. government in order to receive trade secret protection? (Yes or No)
(c) How long will trade secret protection last under these circumstances?
(d) Which of the following will likely be protected by the trademark laws: the computer hard drive, the name of the hard drive, the software, and/ or the marketing strategies? Explain why you think so.
(e) Is there a requirement that the thing or things identified in your answer to question (d) be registered with the U.S. government in order to receive trademark protection ? ( Yes or No )
Project Management The Managerial Process
ISBN: 9781260570434
8th Edition
Authors: Eric W Larson, Clifford F. Gray