Jessie is using a market research method to collect data for the beauty business that she works for This method is one of the oldest and most cost effective ways of collecting market research and is used to understand buying behavior and find out how customers feel about a particular product or ser...

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Jessie is using a market research method to collect data for the beauty business that she works

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Jessie is using a market research method to collect data for the beauty business that she works for. This method is one of the oldest and most cost-effective ways of collecting market research and is used to understand buying behavior and find out how customers feel about a particular product or service. What type of market research method is Jessie using?
a. surveys
b. phone interviews
c. web searches
d. diary studies