Question: Jessie is using a market research method to collect data for the beauty business that she works for. This method is one of the oldest

  • Jessie is using a market research method to collect data for the beauty business that she works for. This method is one of the oldest and most cost-effective ways of collecting market research and is used to understand buying behavior and find out how customers feel about a particular product or service. What type of market research method is Jessie using?
  •  a. surveys 
  • b. phone interviews 
  • c. web searches
  • d.  diary studies



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